This short survey helps us decide which products to make next. Your responses are completely anonymous — we collect no personal data unless you voluntarily share your email at the end.
The survey takes about 5 minutes and consists of 20 concept cards. There are no right or wrong answers — your honest first reaction is exactly what we need.
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Wargames Atlantic — Admin
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Shape Our Next Release
You'll be shown 20 product concepts — each a different combination of attributes. Rate how likely you'd be to purchase each one. Your honest reaction is all we need.
Concept 1 of 20~5 min remaining5%
Product Concept
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How likely would you be to purchase this?
Would not buyDefinitely would buy
Not at all (0)Extremely likely (100)
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Select a rating
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Your responses have been recorded.
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New Experiment
Step 1 of 4
What are you testing?
Give your experiment a clear name so you can find it later.
Rating scale
1–9 is recommended for RDE conjoint analysis.
Define your silos
Silos are the variables you want to test. Add 2–6 silos for best results. Each needs at least 2 options.
Who are your respondents?
Segments let you compare results across different types of respondents. Add 2–4 segments.
Review your experiment
Check everything looks right before saving.
WAA Research Platform
Wargames Atlantic
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Drafts
Completed
Control Panel
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Total
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Complete
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Avg rating
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Avg time/card
Segment breakdown
Experiment structure changed mid-run. Some results may be unreliable.
Strategic Summary
AI Analysis
Click Generate to produce a plain-English strategic analysis.
Profit mode — scores weighted by actual production costs. Higher = better appeal per unit of cost.
Select any combination of options to predict purchase intent using the regression model. Tests combinations that may never have appeared in the actual experiment.
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Score breakdown by silo
Respondents grouped by what they want — not demographics. Each cluster has a distinct preference fingerprint and its own optimal product configuration.
Combinations that score higher than their components predict. Low cost, high perceived value — the hidden opportunities in your data.
Combinations where observed scores deviate from additive prediction. Positive = synergy. Negative = the combination underperforms its parts.
Price Sensitivity — S-Curve
Where does purchase intent fall off a cliff?
A silent holdout group (15% of respondents by default) is withheld from regression. Their ratings are used to validate how well the model predicts unseen data — the gold standard for conjoint validity.
Generate a Shopify landing page for your winning concept, with research results as social proof.
Start from a pre-built experiment structure. Applying a template replaces your silo configuration but preserves responses and settings.
Completion screen
Title
Body
Discount code
Email capture
Social share
Settings applied ✓
Research design
Cards per session
Auto-calculated from experiment structure. Override manually if needed.
Recommended
20cards
Target respondents
responses
Min appearances per option
Manual override
20
cards
~5 min
Rating scale
Segmentation question
Currently off.
Off
Segments
Control cards
Currently off — all cards randomised.
Off
A/B description testing
Currently off.
Off
Silo
Option to split
Media mode
How images or video are shown on concept cards.
Image/video silo
Currency display
Up to 3 currencies shown on concept cards. Primary currency used for cost calculations.
Production costs — optional
Enter actual costs to enable the Profit Optimizer. Run cost = full production run. Unit cost = per item.
Constraints
Rules that restrict which option combinations can appear together. The design engine enforces these silently — respondents never see invalid combinations.